Bus & Coach Buyer and Coach Tours UK achieve ABC recognition
We’ve always told you that Bus & Coach Buyer and our monthly sister publication, Coach Tours UK, have the best weekly circulation figures of any weekly bus and coach industry publication and it has always been true. In the past we verified the figures through a third party based on the number of issues we mailed out but we have now switched to using ABC, the media industry’s recognised verification system.
ABC, or to give it its former title, the Audit Bureau of Circulation, has strict rules about what can and can’t be counted and after a rigorous checking procedure has certified that our total average audited circulation for the period January to June 2013 was 5976 copies a week.
These certified figures do not take account of the thousands of additional readers who choose to read our pages on line via www.busandcoachbuyer.com every week.
ABC accreditation entitles our titles to carry the ABC logo which is a sign to advertisers that they are getting what they are paying for.