Brighton & Hove to refresh brand after 35 years
Brighton & Hove Buses has announced its first brand refresh in over 35 years.
The Go-Ahead-owned operator has announced that its fleet of red, cream and black buses will change into a new teal and aqua livery over the coming months and years. The change follows on from the ‘Live & Breathe’ liveries and introduces new icons in a variety of colours to represent the diversity and vibrancy of the city of Brighton & Hove. The colours are chosen to better reflect the seaside city’s surroundings, representing the sky and sea.
The company’s logo will also be changing by adopting the new bus colours, and a ‘slick A to B journey line’ worked into the design, intended to better represent the company.
The first of the new-look buses are likely to arrive in autumn and will continue to be rolled out gradually over the next few years.
Brighton & Hove Buses produced a video airing peoples’ views of the new look:
[youtube v=”zBaBcsjsxG0″]
Ed Wills, Managing Director at Brighton & Hove Buses, said: “Our brand livery has not changed much since the 90s, but we, and our city, have changed hugely in that time. That’s why we’re transforming our brand to more accurately represent the spirit of who we are today and the unique, vibrant city that we serve.”
The fresh branding is one part of what the company describes as a wider transformation as it set its efforts on bringing more benefits to the community, and making Brighton & Hove Buses an employer of choice and great place to work for all.
The livery was definitely ready for a refresh. I can’t say I liked the old one. Cream based liveries are have no impact and the remaining colours were long outdated.
However, why oh why pick something that resembles Arriva colours used in some o
f the various styles over the years?
Then there’s the video – a brand refresh is internal corporate speak. Who on earth is this designed to speak to? As for someone saying it represents diversity – please tell me in what way? Given the large rainbow community in the town, an opportunity missed.