Bookings boom at Daish’s Holidays
Bookings grow dramatically, which the operator believes shows confidence in holidays on home soil getting the go-ahead
Coach operator and hotel owner, Daish’s Holidays, is reporting an influx of bookings.
The company’s bookings from 17 May, when indoor hospitality is planned to resume in the Government’s roadmap out of lockdown, are up 495% on the same period in 2019. The May date is also when the operator plans to re-open its portfolio of hotels.
Daish’s data from 1 March to 22 March suggests the majority of bookings made in this peak period were for June 2021 holidays, when the Government hopes to lift all social distancing restrictions. This represents a 699% increase compared to bookings made in the same period for June 2019.
“It is evident that people feel reassured holidays on home soil can go ahead this year” – Paul Harper, Sales and Marketing Director at Daish’s Holidays
Paul Harper, Sales and Marketing Director at Daish’s Holidays, said: “Spring and summer bookings have rapidly increased since January and it is evident that people feel reassured holidays on home soil can go ahead this year.”
Autumn and winter bookings are also on the rise compared to 2019, with October to December breaks receiving an average 418% increase during this same period in March. Paul added: “It is reassuring to see that the influx of bookings are not just being made for summer, but we are also benefiting from a similar surge for the winter months. This will allow the business to start financially recovering from our temporary closures and lay the foundations for future growth in 2022.”
In addition, Daish’s has confirmed that consumer habits have altered when comparing current booking trends to 2019. Paul said: “Our customers are now forward planning their holidays rather than making last-minute bookings, which was favourable before the pandemic. It would seem that the government roadmap has increased consumer confidence in UK travel.
“We’re proud that so many holidaymakers are entrusting us to deliver a memorable and enjoyable stay after what has been an incredibly difficult and turbulent year.”
Daish’s Holidays is a family-owned business that has 12 hotels located in ten popular tourist destinations across England and Wales including Newquay and Weymouth. The company also has its own fleet of luxury coaches to transport guests from a number of pick-up points across the UK. The holiday firm acquired Robinsons Holidays, including the Imperial Hotel in Eastbourne and the Abbey Lawn Hotel in Torquay, in November 2020. It also acquired The Esplanade Hotel in Scarborough at the beginning of last year, which is currently undergoing significant refurbishment work.