Biggest year ever, expects JG Travel Group
This year is expected to be JG Travel Group‘s biggest ever year. The tour operator says its three brands of Just Go! Holidays, National Holidays and Omega Breaks are smashing all previous sales records.
To date this year, sales for this summer through Just Go! Holiday and Omega Breaks are currently up 18%, when compared to the pre-pandemic levels of 2019. In addition, the group’s National Holidays brand, which was purchased in July 2020 is surpassing all expectations and set for a bumper year, with record booking days being smashed multiple times.
Andy Freeth, CEO of The JG Travel Group, said: “We are on course for the biggest year in our history. Many products have already sold out and more are being added all the time. We’ve worked really hard as a business over the last 18 months to drive awareness of all our brands and products. I’m delighted with what we have achieved, and we’ve seen bookings rise across the entire group as a result.”
The Group reports that its short breaks, events and experiences are proving particularly popular with products such as Harry Potter Studio Tours and André Rieu driving demand.
“We are seeing that customers are keen to make 2022 their big year of holidays, with many booking three, four or even more trips during the year with us” – Andy Freeth, CEO of The JG Travel Group
In addition, the Group says Just Go! Holidays’ ‘Isle of Wight – Royals and Rails’ itinerary, which includes visits to Osborne House, Cowes and Ryde plus a Heritage train journey is selling extremely well for 2022. Breaks themed around the Jubilee event in London available through National Holidays are also outperforming expectations, as is Just Go! Holidays’ trip that includes a journey on the Fry’s Chocolate Train. National Holidays great value ‘Mystery Tours’, where the driver reveals en-route where the coach is heading and which places will be visited, are also key sellers.
Freeth adds: “We’ve had such a fantastic start to 2022 and with travel now firmly back on customers agenda we’re very excited about this year. We are seeing that customers are keen to make 2022 their big year of holidays, with many booking three, four or even more trips during the year with us.”