ArrivaClick encourages public transport use, says survey
A survey of nearly 1,400 ArrivaClick customers in Merseyside has found the service is encouraging more people to swap cars and taxis for public transport.
ArrivaClick is an on-demand minibus service that responds to customer demand through an app. It was launched as a pilot in Sittingbourne, Kent, in 2017. Services have been extended to Liverpool in Summer 2018 and to Leicester in the Spring of 2019.
Of the customers surveyed, 40% switched to ArrivaClick from cars and taxis. One year into operation, the number of app downloads in Merseyside is now up to 27,000, growing by 1,000 every week. A separate ArrivaClick service, which has been in operation in Leicestershire for three months, is showing similar positive trends with 5,000 people having downloaded the app so far, growing by 700 each week.
The service is exceeding passenger growth forecasts, with 3,500 journey requests being made each week. Section 106 funding is being used to pump-prime the model, which is being operated in the New Lubbesthorpe development, near Leicester.
ArrivaClick’s Merseyside operation is celebrating its first birthday and with demand for the service continuing to grow, it has recently expanded its fleet to 25 vehicles. On average, 7,500 journey requests are being made each week. In addition, a local authority funded ArrivaClick service has been introduced in Speke in Merseyside. This is the first time public funding has been used to start a digitally-enabled DRT service in the UK. A 12-month trial of the Speke service is looking at how demand responsive transport can help to complement the existing public transport network.