Arriva runs new MIRA service

Hinckleybus, part of Arriva Midlands, has teamed up with the test track HORIBA MIRA to launch a new bus service from Nuneaton and Hinckley town centres to MIRA Technology Park. ADL Enviro200s with EEV standard engines, charging points for mobile devices, free Wi-Fi and E-leather seating are being used on the route, which also connects MIRA Technology Park with Atherstone and Tamworth every hour throughout the day. The new service was officially launched by Parliamentary Under Secretary of State for Transport, Andrew Jones MP. Its introduction is part of the Park’s planned infrastructure and transport developments. Partly funded by the Regional Growth Fund, it is being run in partnership with Hinckley and Bosworth Borough Council.

Area Manager at Arriva Midlands, Steve Smith, said, ‘Between them the buses will drive the equivalent of 366 laps of the HORIBA MIRA high-speed test track every day. In a year, this adds up to 12 times around the world, or from MIRA Technology Park to the moon – and a third of the way back again. The bus service will be regular and seamless as we have partnered with CrossCountry Trains to enable easy ticketing. We’re looking forward to seeing the first group of people travel to MIRA Technology Park via the bus service and we anticipate that it will become a popular choice of transport for those heading to the park.’

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