Arriva and City Sightseeing’s strategic alliance
Deutsche Bahn subsidiary Arriva has signed an agreement with City Sightseeing for the international development of a new tourism product, Teatro Bus. This new concept combines a city tour with theatrical performances. It is to be introduced and promoted on the network of over 100 City Sightseeing Worldwide destinations. Additionally, the deal is to see the expansion of City Sightseeing within the international network of Arriva. This is expected to allow City Sightseeing further expansion of its portfolio of destinations that includes established tourist references as well as emerging destinations. Signing the deal were CEO of Arriva/Deutsche Bahn, David Martin; the CEO of Arriva Esfera-Teatro Bus, Javier Fuentes and President and CEO of City Sightseeing Worldwide, Enrique Ybarra.
David Martin said, ‘The partnership between two leading companies in their respective sectors, such as Arriva and City Sightseeing, represents a superb opportunity for growth and the immediate development of innovative products. Our Theatre Bus concept has been a huge success and we are delighted to be taking it to the next level.’