Ardent’s ‘pink noise’ hearing loop gets Deaf Action endorsement
Safety systems specialist Ardent has had its induction loop system endorsed by charity Deaf Action.
The company’s ClearConnect induction loop system has received endorsement from the charity for the incorporation of pink noise. The product, launched in January 2024, has been specifically engineered to enhance the travel experience for passengers living with deafness, designed to provide seamless communication of information, such as ‘next stop’ announcements and driver alerts, directly to passengers’ hearing aids.
Pink noise technology filters out background interference, which should eliminate potential discomfort for users. ClearConnect says that while white noise has garnered more research attention, studies indicate that pink noise could offer similar benefits, particularly in enhancing focus. The sound creates a ‘soothing sound environment’ conducive to relaxation and cognitive engagement, according to the company.
Brighton & Hove Buses has successfully trialled the product with 15 deaf passengers from The Royal National Institute for Deaf People, meeting with positive feedback.
“ClearConnect has been meticulously designed with the passenger in mind” – Emma Kirk, head of sales at Ardent
Emma Kirk, head of sales at Ardent, said: “ClearConnect has been meticulously designed with the passenger in mind, reflecting our dedication to inclusivity and accessibility in public transport. We believe every individual deserves equal access to information, and ClearConnect achieves this by leveraging innovative technology to deliver a seamless user experience.”
“We are thrilled about the addition of pink noise to ClearConnect” – Megan Wolff, digital inclusion officer from Deaf Action
Megan Wolff, digital inclusion officer from Deaf Action, said: “We are thrilled about the addition of pink noise to ClearConnect. This marks a significant step forward in improving accessibility for individuals that are hard of hearing. By incorporating pink noise to eliminate background interference, ClearConnect ensures users can access important information with clarity and comfort, ultimately enhancing their overall travel experience.”