Adventure Travel consults passengers on fare structure
South Wales-based Adventure Travel is calling on passengers to steer its new fare structure to reflect the changing world post-pandemic. In particular, it is taking onboard the changing needs of commuters.
The operator, formerly known as NAT Group, is conducting a passenger survey to find out what bus users in South Wales want from public transport going forward and plans to adapt its strategy accordingly. Its online survey asks passengers for their feedback on fares and the ticketing structure, as well as asking for suggestions on how period tickets could work better for them.
With a blended home-office work pattern expected post-pandemic, the company expects the five days a week commute is no longer normal for most workers, with some commuting only one or two days a week. To address this change, Adventure Travel want to introduce a more accommodating fare structure, but still with great savings and ease for passengers.
“It is clear that bus travel needs to adapt significantly” – Adam Keen, Managing Director of Adventure Travel
Adam Keen, Managing Director of Adventure Travel, said: “It is clear that bus travel needs to adapt significantly, not just in terms of timetables and scheduling, but also where ticketing is concerned. The flexibility that many people now have in their working week needs to be reflected in their transport options. We want to ask passengers – including existing customers and potential new customers – what they want and need, so that our policies and strategies are driven by them. Not all bus companies are the same and here at Adventure Travel, we want our passengers to lead the decisions that affect them so that bus services are genuinely useful and flexible.”