App combines tram and bus in Edinburgh
Lothian Buses and Edinburgh Trams have launched an integrated bus and tram app with partners UrbanThings.
The new app allows customers to plan their journeys in advance with reliable timetable information and real-time departure boards for each stop across Edinburgh and the Lothians. The platform was designed in partnership with UrbanThings and Lothian’s own in-house commercial and digital teams.
Customers also have the option to purchase and gift tickets to friends and family for travel across the Lothian Buses and Edinburgh Trams networks, and can travel around Edinburgh with the option to view real-time service updates on their chosen bus or tram stop, meaning users can plan and adapt to changes to the network while on the move.
Sarah Boyd, Managing Director for Lothian said: “With over two million customer journeys per week, we are pleased to introduce our new bus and tram app which will enhance the travel experience for residents and visitors to Edinburgh and the Lothians. Bringing together journey planning and ticketing in one place will support seamless, integrated travel across both our bus and tram network with advanced accessibility features providing a more inclusive service for all of our customers.
“The introduction of the new digital platform marks an exciting time for our business and we look forward to continuing to work with the team at UrbanThings to further develop and enhance our overall customer experience.”
Lea Harrison, Edinburgh Trams Managing Director, commented: “The launch of the new app marks another major step forward for the city’s integrated travel network, making it easier than ever for local residents and visitors alike to take full advantage of its excellent public transport options.
“Our multi-model tickets are already popular, and this new platform is set to encourage even more people to discover the benefits of both trams and buses.”
Adam Toone, CEO at UrbanThings, says: “We are really delighted to introduce the new bus and tram app. Our primary goal remains to empower passengers with a seamless platform while promoting the use of shared transport. With features such as convenient smartcard registration, mobile ticketing, and live journey planning, we are confident that this app will significantly enhance the travel experience in Edinburgh.”