Stagecoach has launched a ‘transformational’ new responsive website. It is designed to allow customers to check live running times for their services and buy travel using their smartphone. The operator describes it as providing the ‘UK’s first nationwide online bus planning service’. The site is also accessible from mobile devices, allowing customers to call up journey information and buy tickets while on the move. It is part of a three-year, £11m digital investment strategy, which includes
investing in redeveloping its UK Bus online platform, delivering real time information and improving payment options.
In 2016, the transport group will also introduce a mobile app for customers as part of its strategy. Developed by design agency, Rufus Leonard, the new Stagecoach UK Bus website has the technology to allow customers to track and plan their bus journeys across the UK using real time information. Located at the web address stagecoachbus.com, the site is fully mobile and has already undergone testing by customers. The website uses information from Vix Technology’s smart ticketing and real time passenger information systems. Trapeze systems have been used to blend timetable information and bus stop information with real time travel alerts on the website.
Stagecoach UK Bus MD, Robert Montgomery, said, ‘Our customers want seamless journeys – from planning their trip and buying tickets, to getting real-time travel information and catching the bus. That’s what we are aiming to deliver and we believe this new website will help make life easier for all of our passengers, no matter how often or how little they use the bus. We’ll also continue to embrace further developments in technology to ensure we can deliver even better bus services for our customers in the future.’