Lucketts Coaches is one of the companies taking part in the Project Pictogram road safety project. The initiative encourages UK fleets and organisations to use a voluntary industry standard set of vehicle stickers to communicate the dangers of the ‘fatal four plus one’: inappropriate speed, using a mobile phone while driving, not wearing a seatbelt, drink/drug driving and not maintaining a safe braking distance. The scheme was launched at the National Motor Museum in Beaulieu recently with the help of Rachael Burton, whose husband Kevin died on the M27 on his way to work when his car was hit from behind by a lorry in March 2015. As well as Lucketts, the initiative has already been adopted by a wide range of regional and national organisations.
Project Pictogram now aims to attract other likeminded businesses to this movement. With artwork for a variety of sticker sets available for free online (www.hantsfire.gov.uk/project-pictogram), the initiative is accessible to fleets and organisations of all sizes.