First Bus has supported the ‘International Day of People with Disabilities’ by announcing the launch of a new video. Due for release in early 2017, the film raises awareness of its ‘Journey Cards’. The operator relaunched its ‘Safe Journey Cards’ and ‘Better Journey Cards’, which are designed to help people use public transport where previously they may have faced difficulties, earlier this year. The cards allow the passenger to discreetly communicate a specific message to the driver. There are also sections where the customer can customise their own message. Disability Action Alliance, who worked with the operator and Age UK when the cards were first introduced in 2009, has written to the Prime Minister, the Disabilities Minister and Transport Minister to highlight the ‘outstanding’ example of initiative and commitment from First Bus.
MD of First Bus, Giles Fearnley, said, ‘Our Journey Cards are a really effective means of discreetly communicating with our drivers. Quite often people want to ask for assistance, but they’re unsure how best to do it. While customers can, of course, just ask for any help they need, not everyone finds this easy, or is able to speak clearly. In these instances, these cards give people a way of asking for assistance in a simple, easy and discreet way. The cards have been really popular and we’ve received some fantastic feedback. We’re delighted to support International Day of People with Disabilities and are looking forward to the launch of the video next year.’
President of CPT, John Birtwistle, said, ‘First Bus has led the industry in improving services for those with disabilities or travel difficulties. The company’s Journey Cards are a fantastic example of outstanding customer service and having been adopted by CPT are now being rolled out by many bus operators across the UK.’