Arriva rolled out a specially vinyled ‘Big Blue Bus’ in Leicester in support of the city’s football club’s successful path to Premiership victory. The vehicles were driven by ‘super supporter’ drivers, all dressed in blue. It was part of the ‘Backing the Blues’ campaign, which was led by the Leicester Mercury and BBC Radio Leicester and is being supported by businesses and buildings across the city.
Speaking before Leicester City were confirmed champions, Area MD for Arriva Midlands East, Simon Mathieson, said, ‘We’re extremely proud of the part we play within the community, and what is more important to the people we serve in Leicester right now than the prospect of seeing their team storm to a glorious win? We want to do everything we can to ensure the whole of the city is able to really get behind our local team at this critical time in the season, and we’re excited to have our big blue bus out on the road to help keep the spirits and hopes of the city high.’