NCT strikes new advertising deal

Nottingham City Transport (NCT) and Adverta have struck a new five-year advertising income deal designed to help safeguard services and fares.

The deal provides businesses with targeted and tailored advertising using the over 250 vehicles in the award-winning operator’s fleet.

The deal means that profits generated from advertising are ploughed back into the services.

Adverta is part of the Halifax-based CP Media group and is headed up by Mike Terry, who is Nottingham born and bred with first-hand knowledge of the city.

“We are humbled that Nottingham City Transport has put their trust and faith in us” – Mike Terry, Adverta

Mike said: “We are humbled that Nottingham City Transport has put their trust and faith in us to once again deliver for them.

“It might sound clichéd, but I take great pride in working and selling ads in my own city. I’ve seen the two-way benefit for both NCT and for our businesses. Getting to the right people, in the right way, at the right time is what we are about.”

“We thank NCT for their continued trust in us” – Mike Brennan, the CEO of CP Media

Mike Brennan, the CEO of CP Media, added: “Mike knows the patch inside out and has a long-term relationship with the award-winning team at Nottingham City Transport. That personal touch for partners and advertisers is what we are all about at CP Media. It’s why we’re growing year-on-year and why we’re relentless in keeping our focus on hyperlocal knowledge – we want people to know and own their space. We thank NCT for their continued trust in us.”

“This is an important deal because it helps us to keep fares lower than they would be without this vital income – Anthony Carver-Smith, Head of Marketing and Projects at NCT

Anthony Carver-Smith, Head of Marketing and Projects at NCT, said: “This is an important deal because it helps us to keep fares lower than they would be without this vital income. It helps cover costs of our award-winning bus network, which we know is so valuable to so many across Nottingham.

“Working with Adverta has always felt like a partnership rather than a traditional owner and supplier arrangement, They really get us, they get Nottingham and they get our businesses, who love the exposure our fleet gives them in the right places.”