‘Coach giants’ unite – NatEx appoints new MD and prepares to combine with Alsa

National Express has appointed Javier Martinez Prieto as its new managing director.

Javier Martinez Prieto

Javier has over 30 years’ experience working at Alsa, Mobico Group’s Spanish transport division, most recently serving as Purchasing and Maintenance Director. He is tasked with driving forward National Express’ strategic growth, strengthening its competitive position.

His appointment comes as National Express and Alsa prepare to join forces in January 2026 to create what is being described as a ‘pan-European coach powerhouse for the future’. The integration is expected to combine market expertise and unlock strategic efficiencies under the leadership of Victor Lopez, General Manager, Alsa Spain and UK. The National Express brand will remain unchanged.

“Joining forces with Alsa unites two coach giants” – Javier Martinez Prieto, Managing Director, National Express UK Coach

Javier Martinez Prieto, Managing Director, National Express UK Coach, said: “I’m honoured to lead National Express at an exciting time for the business. Joining forces with Alsa unites two coach giants – each highly respected leaders in their respective UK and Spanish markets, and strengthening our ability to deliver a great transport service for our customers across the UK and Europe.

“National Express is the UK’s number one scheduled coach operator, trusted and loved by millions of customers each year and I look forward to building on that success together with our incredible, highly-skilled team.”

Kevin Gale will continue in his role as CEO for National Express UK and Germany. Over the next few months, Kevin is to work closely with Javier to ensure a smooth transition while maintaining the company’s focus on operational excellence across both markets.