First starts new coaching brand in Aberdeen

First is starting a new coach brand in Aberdeen.

Named King Coaches, the move represents an investment of over £1.2million into the operators new coaching brand will see 16 vehicles, which are due for delivery soon. The new side to the operator’s business is planned to take on an array of work, including corporate hire, functions and private events, school contracts, sporting fixtures and coach tours.

The coaches will be based at the operator’s aptly named King Street depot. Pictures released by First show Caetano Levantes and a Setra in the operator’s green livery.

“We hope to be able to get the new vehicles on the road over the coming months and are excited for the beginning of a new era for our coaching offering” – Graeme MacFarlan, Commercial Director

Commercial Director, Graeme MacFarlan, said: “We are delighted to announce this investment in our coaching fleet to serve the city of Aberdeen. It will ensure we have a really strong offering for hires and helps us to better serve new and existing customers in the marketplace. We hope to be able to get the new vehicles on the road over the coming months and are excited for the beginning of a new era for our coaching offering.”