Platinum to ‘revolutionise’ services

First Aberdeen has unveiled Platinum, the new brand for its Service 19. According to the operator, the changes made to the route are ‘the most radical and innovative improvements to a local bus service in Scotland’. Director and General Manager of First Aberdeen, Duncan Cameron, believes it will ‘revolutionise’ local bus services in Scotland. The operator has completely refurbished the exterior and interior of 12 buses used on the 19 and enhanced almost every other aspect associated with the journey. The vehicles feature TV screens featuring 24 hour news updates, leather seats and free wi-fi.

Customer service training is to be given to 50 of the company’s best drivers, who will be allocated to drive on the route. The operator has introduced a no quibble guarantee which will enable customers to claim a free journey should they be unhappy with any aspect of the service. First has reduced the cost of its off peak adult day tickets across its network, including Platinum, meaning Day Tickets now cost £4. Over £300,000 has been invested in Platinum route 19 which links Tillydrone with the city centre and Culter. First Aberdeen is about to launch the biggest marketing campaign in recent years to help promote the new services.

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