Daish’s transitions to second generation company

“I am thrilled to be joining George and the incredible team at Daish’s Holidays” – Sam Wilson

Sam Wilson has joined his family coach holiday business, Daish’s Holidays, as Head of Estates to oversee the group’s 12-strong portfolio of UK hotels.

Sam is the son of the late Jeanne Wilson, the founder of Daish’s Holidays, who passed away earlier this year. His appointment signifies the transition to a second-generation family-run business during its 45th anniversary year. He will now take the helm at the firm’s Bournemouth head office alongside his brother, George Brown, who is managing director at the company.

Sam has more than 15 years’ experience in the commercial and residential property industry through his work as founder and managing partner of Bournemouth-based Wilson and Sharp Investments.

“The company holds a special place in my heart as I watched my mother establish Daish’s Holidays from the beginning” – Sam Wilson

Sam says: “I am thrilled to be joining George and the incredible team at Daish’s Holidays. The company holds a special place in my heart as I watched my mother establish Daish’s Holidays from the beginning. She had a focus on providing affordable holidays and had a genuine love for hospitality. Together with George, I am excited to build on the solid foundation our mother created, to build on her legacy and to explore new opportunities for growth.”

“Having Sam join us as Head of Estates is a significant moment for our family” – George Brown

George adds: “Having Sam join us as Head of Estates is a significant moment for our family. His expertise and dedication will be instrumental in building on our mother’s vision, contributing to the continued success of Daish’s Holidays.”