Caledonian Leisure achieves record turnover
Caledonian Leisure has recorded an annual turnover of over £55million for 2023. This represents a profitable turnover growth of 40% on the previous year, up from £40million.
The coach holiday specialist is investing in new travel centres, hotel partnerships and IT infrastructure in its efforts to encourage further growth.
Since launching in June 2021 the company, which operates under the Caledonian Travel and UKBreakaways brands, now employs over 100 members of staff and later this summer is looking forward to welcoming its one millionth customer.
“The key to our success is putting our customers at the heart of our strategy” – Managing Director, Graham Rogers
Managing Director, Graham Rogers, said: “We are delighted to share another year of strong financial results for 2023 and have ambitious plans to build on this going forward as we continue to develop our product portfolio, infrastructure and commercial partnerships.
“The key to our success is putting our customers at the heart of our strategy and it is particularly satisfying to see the positive feedback we receive from our customers, with many focusing on the exceptional value of our breaks and the customer service they receive from our team.”
Earlier this year, the company acquired Glasgow-based operator Tartan Travel and announced new departure points in Edinburgh and the east of Scotland. Further expansion of its network of regional Travel Centres has also been a key priority with new centres in high footfall central locations in Leeds and Newcastle taking the total number of travel centres in key locations to seven.
Caledonian has also moved into the hotel sector with the launch of The Caledonian Collection, a range of Caledonian branded hotels in some of its best-selling UK holiday resorts, following the investor-led acquisition of the Claymore Hotel in Arrochar, Torbay in Torquay and Liberty’s in Blackpool.
It has also made significant investment in CRM/data analytics software to develop more personalised communications and content to its diverse range of customers.
Caledonian Travel has continued to expand its product portfolio across the UK, Ireland and Europe with event packages to sports events including the British F1 Grand Prix, The Grand National and Cheltenham Festival attracting unprecedented demand.
“Gaining customer loyalty is essential in the travel industry” – Commercial Director, Martin Lock
Commercial Director, Martin Lock, says: “Sustaining a steady rate of growth across our brands is great news and we are encouraged by recent research which shows that over 50% of our customers intend to travel more with us over the next 12 months.
“Gaining customer loyalty is essential in the travel industry, and our network of agents play a key role in delivering our award-winning service and experience to customers. We thank them for their support and look forward to worker closely with new and existing partners going forward.”
“The business is in a very robust position at the moment” – Finance Director, David McDonald
Finance Director, David McDonald, said: “The business is in a very robust position at the moment, and we’re confident that the investments we have made this year will further accelerate our growth. The satisfaction of our customers is always our main focus, and it is for this reason we have retained ABTOT protection for our customers in order to provide still further security alongside our trust account. We’re very excited for what the next 12 months has in store.”