Posts by Mark Williams

About Mark Williams

Mark Williams has been a transport journalist for almost 30 years. After several years of journalist training, he went on to launch two magazines, edit three and is now Group Editor for ATG Media.

Mark Williams's Posts
On Target 4 – Training drivers By Mark Williams -

On Target 4 – Training drivers

Allow me to explain the economics of training my own drivers from car licence level. Many of my fellow operators tell me they...

On Target 5 – A driving life By Mark Williams -

On Target 5 – A driving life

Over the past few weeks, we have explored recruiting drivers, especially those who don’t presently drive buses or coaches for a...

On Target 8 – make driver CPCs count By Mark Williams -

On Target 8 – make driver CPCs count

Like many owners and directors in our industry, I hold and retain a PCV driving licence. For many years, we didn’t have to do...

On Target 7 – Diesel is dying By Mark Williams -

On Target 7 – Diesel is dying

I have several Euro VI vehicles in my fleet, certainly enough to ensure I don’t pay fees to go anywhere, at least for now.  I...

On Target 6 – Electric coaches? By Mark Williams -

On Target 6 – Electric coaches?

With the London Ultra Low Emissions Zone introduced on 8 April and the zone being extended to greater London for buses and...

On Target 16 – Charge for the peaks By Mark Williams -

On Target 16 – Charge for the peaks

Private hire is flexible, and the traveling public’s perception is that certain times will cost more. However, I often find...

On Target 15 – adding a profit margin By Mark Williams -

On Target 15 – adding a profit margin

Whichever the type of private hire, getting the price right is the hardest part. In theory, it follows the same rules as pricing...

On Target 12 – Adding profit to cost By Mark Williams -

On Target 12 – Adding profit to cost

So far, I have covered the direct costs of operation and included the overhead, to bring the daily contract cost to £378.50 per...

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