Stagecoach North East has teamed up with picture book writer and illustrator, Helen Stephens, to raise funds for a local hospice. The operator has partnered with Helen as part of the ‘Great North Snowdog’ event organised by Wild in Art in support of St Oswald’s Hospice. Inspired by the animated short film, The Snowman and The Snowdog, the large scale public art event will feature over 60 large Snowdogs and 105 smaller dog characters across Tyne and Wear.
Northumberland based Helen, author and illustrator of ‘How to Hide a Lion’, said, ‘I was delighted to be invited to design a Snowdog and thought it would be fun to use the theme of my new picture book, “How to Hide a Lion at School”, and hide lions all over the Snowdog for people to find. But I had no idea he would be quite so big! When I heard Stagecoach were sponsoring my Snowdog my first thought was that it was a great partnership, as my new book also features a school bus.’