Sapphire’s global acclaim

Arriva UK Bus’ premium Sapphire brand is to be recognised for its exemplary commitment to customer excellence at the UITP (International Association of Public Transport) World Congress & Exhibition. The service is to be celebrated alongside three other global transport operators in the Customer Services category during the awards taking place in Milan on 10 June.

Operations and Commercial Director for Arriva UK Bus, Mark Yexley, said, ‘Since its launch, Sapphire has exceeded our expectations in terms of both patronage and revenue, and plays a pivotal role in our ongoing investment strategy. It was designed specifically for our passengers, who in the 21st Century demand something a little different from their transport providers. It continues to perform well across all the routes on which it operates, proving that we are not only achieving our goals, but are setting a real precedent in customer care for the industry as a whole. It is an absolute honour to have been recognised amongst such esteemed company at these awards, which really do seek to celebrate the very best in global transport. We will be proud to be able to champion the achievements of UK bus industry during this event, and see our shortlisting as a real benchmark for the future of bus travel across the world.’