Nottingham City Transport (NCT) is to make changes to the Clifton bus network from 29 January 2017. The decision follows what it describes as a thorough review of the impact of the new tram line running in the area. Whilst bus use in some parts of the Nottingham suburb remains good, there are some parts where usage has fallen by over 30% since the tram started operating. The new bus network requires exactly the same number of buses as the current network, but is designed to reallocate resources to where the demand is required.
NCT Commercial Manager, David Astill, said, ‘The changes that NCT will be making are our response to the change in travel habits since the Clifton tram line became operational in August of last year. We deliberately avoided making any quick and rash decisions and have instead allowed the market to settle. These changes do not take out resources and we are striving to use those existing resources more effectively so that we can offer an improved service to those areas where the greatest demand and potential exists whilst avoiding unnecessary head-on competition with the tram.’
…. and introduce mobile ticketing
Nottingham City Transport (NCT) has introduced a mobile ticketing function to its app. Customers will be able to purchase tickets securely with Apple Pay or debit and credit cards and then just show their mobile ticket to the driver when boarding. The mobile application is designed to offer a ‘fully integrated customer experience’, with easy journey planning and live departure boards and disruptions information. Passengers will be able to browse and view bus stops on the map, find out upcoming departures or check out the routes from a stop to see where they could travel next.
An Apple and Android watch version of the app is also released where customers can find stops closest to them and look up departures from their favourite stops on their smart watches. To celebrate the launch of the improved app, NCT is offering a specially priced 24 hour ticket for £3.50 in Nottingham or £7 covering the operator’s entire network, for unlimited use on its buses for 24 hours. These are different to existing tickets as they are 24 consecutive hours, rather than expiring at the end of service. There’s also a five day (120 hour) ticket on offer for only £15 in Nottingham and £20 across the entire network.
NCT Marketing Manager, Anthony Carver-Smith, said, ‘Our existing app has proven to be hugely popular since its launch and it’s been downloaded over 50,000 times! We’ve listened to our customers about how we can improve the app, and we’re confident the new features, including mobile ticketing and the features we’ve upgraded, have made it even more user friendly.’