Nottingham City Transport (NCT) has been awarded ‘hero’ status by a new national campaign for fair fares for under-18s. The campaign is run by two 16 year olds, who became fed up of the way travel companies charge adult fares to teenagers still in education. NCT won the accolade for moving the adult ticket threshold from 16 to 18. It means that all under 18s travelling on NCT buses now pay £1 a journey. This change was in response to new legislation that means 16 year olds in England cannot leave education after their GCSEs and must continue on to some form of further education or training, leaving them unable to gain full time employment until they reach 18. The Childfare campaign, which was launched at the end of August, has already won national media coverage and begun encouraging organisations to rethink their charging policy.
Marketing Manager at NCT, Anthony Carver-Smith, said, ‘Our price change pre-dated the launch of the Childfare campaign but we were motivated by the same issues that Childfare are highlighting. We recognise that young people often need transport to get to education and value them as an important part of our community of customers. What’s so satisfying about the Childfare hero award is that it has come from young people themselves, it’s really pleasing to receive such an accolade!’