MP praises Kinchbus Freeride Wednesday

Kinchbus has been praised by Member of Parliament for Loughborough, Nicky Morgan MP, for its Freeride Wednesday promotion. The operator is offering free travel into Loughborough between 10.00 and 11.00 on Wednesdays this month. The initiative follows Freeride Sunday, a similar campaign by sister company trentbarton this past January, which saw an increase of around 40% in customer journeys during the hour fares were waived. General Manager, Tom Morgan, said, ‘Along with traders in Loughborough, the recent road works have been a struggle for us and our thousands of customers. We wanted to reward them for their support during these difficult times, whilst encouraging new users to support their town centre, assuring them that Loughborough truly is open for business.’