The Key Benefits initiative

Go North East has launched its new The Key Benefits initiative, which allows retail, leisure and tourism businesses to offer discounts to the bus company’s 100,000 The Key cardholder customers, for free. Members of the scheme benefit from having their offers promoted on 700 local buses, to 73,000 followers on social media and on the operator’s website, which receives 200,000 hits a month. Local attractions already on board with the scheme, which rewards the bus company’s loyal customers, include Beamish Museum, AMF Bowling, Blue Reef Aquarium, Seven Stories, Baltic Cafe, Ocean Beach Pleasure Park, Middlesbrough Institute of Modern Art, Quasar and Urban Wave.

Marketing and Sales Manager at Go North East, Stephen King, said, ‘We’re looking to boost local businesses by giving them the opportunity to offer exclusive discounts that encourage our 100,000 Key card holders to visit their outlets. Our passengers are looking for good deals on places to visit and activities to try as they get out and about with their families. We’ll be contacting businesses across the region in the coming weeks to form more partnerships for the Key Benefits customer reward scheme.’