Nottingham based Hino Travel has acquired Biddulph, Stoke on Trent based Bakers Travel. The new owners provide ‘high-standard and leisure travel’ services to Chinese students, scholars and business travellers in the UK. They have already started to implement growth strategies at Bakers, with Debbie Windle being named Public Relations Officer. The company is starting to search for additional coach drivers. Wages for its drivers are to be increased starting from January 2016.
Owner of Hino Travel Ltd, Justin He, said, ‘With our continual growth of dealing with both incoming Chinese tourists as well as more recently developing student tour trips it made commercial sense to acquire a coach company. The majority of Bakers’ fleet are nearly new King Longs. This was an added advantage as our clients and I are in no doubt as to which Chinese manufacturer offers the best quality and reliable coach. We hope to organically grow Bakers and to increase the existing fleet from 16 to 30 executive coaches.’
Director of Bakers Travel Ltd, Rachel George, said, ‘These are very exciting times for us at Bakers. Bakers is synonymous with quality coaches, quality service and quality values. We look forward to trading positively under the new ownership.’